Case Study

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Our clients

Our clients relied on traditional methods such as their distributor network, word-of-mouth referrals, trade shows, and catalogs to drive sales. Partnering with us, they switched to engaging customers directly through strategic online marketing and SEO. This move turned their website into a crucial sales tool, pulling in new business and giving them a competitive edge.

HVAC & Refrigeration Manufacturer and Distributor
Ceramic & Plastic Injection Molding Company

Problem

Although our client’s website and product pages were well-optimized, they were not capturing high-quality RFQs or reaching the broader audience they needed. They were missing out on targeted, industry-specific searches that would connect them with engineers, facility managers, and mechanical contractors across their multiple manufacturing facilities and distribution points nationwide. The company needed to increase its visibility across industry-relevant search terms to connect with more prospective customers and grow its business.

Strategy

To meet their goals, we refined their SEO strategy to focus on buyer-intent keywords aligned with manufactured system specs, efficiency ratings (such as SEER2), industry-specific certifications, and application-based use cases that decision-makers search for.
We then upgraded their Google Business profiles for their distribution hubs with custom content, targeted keywords, and high-quality images of available inventory and components. To boost trust, we implemented a review-generation strategy, encouraging positive feedback and giving potential clients a clear view of our client’s reputation for reliability, quality, and on-time fulfillment.

Results

In just a few months, we saw remarkable results, including 64% increase in RFQs from priority locations, reflecting a stronger local visibility. Traffic to their location pages surged 80%, pulling in more buyers actively searching for HVAC and refrigeration solutions. Plus, clicks and impressions for targeted HVACR keywords shot up by 90%, leading to greater exposure and higher buyer engagement, which directly correlated with a boost in inbound sales inquiries and subsequent revenue growth.

64%
Increase in RFQs
80%
Increase in Traffic to Location Pages
90%
Increase in Revenue from Industry-Specific Keywords

Problem

For nearly 30 years, this specialist in both precision plastic and technical ceramic injection molding (CIM) has produced high-precision, custom parts for demanding sectors like aerospace, medical devices, and energy. Despite their technical mastery, their online presence wasn’t capturing high-quality RFQs or engaging technical decision-makers, such as design engineers and procurement officers, who require specific data on material properties, certifications, and stringent quality standards before initiating a quote. They turned to us for a digital strategy that would bridge the gap between technical expertise and buyer intent, shortening sales cycles and driving measurable revenue growth.

Strategy

To address these challenges, we built a targeted digital strategy that focused on RFQ-driven demand generation and sales enablement:

Website Optimization & Technical UX:

We overhauled the website for technical functionality, lead capture, and a navigation structure that caters to both engineering and procurement teams. The site now focuses on dimensional tolerances, material data, and secondary processes that appeal to buyers searching for complex injection molding solutions.

SEO & Material-Specific Keywords:

Our focus on buyer-intent keywords related to CIM and precision plastic molding, including advanced materials like Alumina and Zirconia, helped the site rank for the exact solutions engineers seek during the discovery phase.

Content Authority & Design for Manufacturing (DFM):

Developed in-depth technical resources about custom molding, including material selection, precision geometries, and quality certifications like ISO 9001. We positioned the client as a technical authority with content that resonates with design engineers solving performance-critical challenges.

Certification & Compliance Strategy:

Highlighted ISO 9001 and industry-specific compliance to build trust and demonstrate their ability to meet rigorous industry standards.

Results

We positioned our client as a technical authority, making their content so impactful that Wikipedia even referenced their technical white papers on two different pages.

As a result, the client’s website performance transformed into a high-performance lead engine, leading to a 75% increase in RFQs. This surge in qualified inquiries resulted in a 15% increase in closed deals, driving revenue growth and establishing a more sustainable pipeline of high-contract-value opportunities.

Our client’s high-authority keywords now hold the #1 position in Google and regularly appear in Google’s AI Overviews, improving their visibility among specialized decision-makers.

75%
Increase in RFQs
36500
website visitors yearly
15%
Increase in Closed Deals

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